Jackson Lo

My name is Jackson Lo and I’ll be first to welcome you to my blog! My writing covers anything and everything Digital Marketing / Digital Analytics.

I am currently the Web Marketing Analytics / SEO Manager at AdJump Media.

My Story

I was introduced to Internet Marketing in 2009 when a friend and I decided to pitch our ‘brilliant’ marketing idea at the Wes Nicol Competition. We won $5,000 and used that proceed to fund our venture, KayLo Marketing.  In early 2011, I joined PublicInsite after being approached on LinkedIn with an opportunity. PublicInsite later merged with two prominent digital intelligence agencies to become Cardinal Path. I recently joined the AdJump Media team to spearhead their Analytics and SEO initiatives. I love what I do. I love my job.

You may also find me blogging at…

• Here!
• Online Measurement and Optimization Blog – by OnlineBehavior.com

Connect with me on…

LinkedIn
Twitter
Google+
SlideShare

SEO, Social Media, Analytics Certifications

• HubSpot Inbound Marketing Professional
• Google Analytics Certified Individual

Publications

SEO Fundamentals (Lynda.com, 2012) – Editor / Contributor

Other Accomplishments and Activities

• Wes Nicol Entrepreneurial Award – 1st place prize, 2010
• First entrepreneurial venture, KayLo Marketing – 2010
• CYBF Social Media Contest Winner – 1st place prize, 2010
• He is an Executive Member and Photographer at Begin 2 Believe – 2010
• Executive, Web Development and Marketing Communications – Legacy Conference – 2010

Speaking Gigs

• The State of Local Search – November 23, 2011 @ The Ottawa Web Marketing Meetup
• 5 Things Web Developers Need to Know About SEO – February 28, 2012 @ Ottawa Web Design, UX Design & Web Development Meetup Group
• Doing SEO Right with WordPress – September 12, 2012 @ Ottawa WordPress Group
• Improving Search Engine Optimization (SEO) with Google Analytics – October 3, 2012 @ GAUGE Boston
• Drilling Into Social with Google Analytics – October 4, 2012 @ GAUGE Boston

Favourite Quotes

“Experience is what you get when you didn’t get what you wanted.” – Randy Pausch
“Life will give you what you’re willing to fight for.” – Art Williams
“What the mind can conceive and believe it can achieve.” – Napoleon Hill
“Live each day as if it were your last, learn as if you were to live forever.” – Mahatma Gandhi
“Business is a game, the greatest game in the world if you know how to play it.” – Thomas J. Watson (IBM)

The views expressed on this website are mine alone and
do not necessarily reflect the views of my employer.