Behaviours of buyers and sellers are dramatically changing. People are no longer looking into newspapers and yellow pages to find business information. Local online search is becoming the predominate source for users and customers to find information about their favourite stores. Based on the research from SMX East (Search Marketing Expo East), majority said they seek business information (phone number, location, direction, etc) from the Internet first.
One of the primary place that will come up in local search results is the local map (Google Places). If your business is not listed in Google Places, you are losing out on customers each time your products and services are needed. It is important to claim your free business listing today!
With the radical changes in the economy and people moving away from yellow pages and newspapers, small business owners need to think more about their prospects' behaviours and adapt to them quickly.