How to Use Twitter to Listen to your Local Customers
As a local business professional, it’s impossible to follow everything online. With Facebook converting their Pages to Timelines and Google introducing Plus Pages for Business, there are more opportunities for us to listen to our customers’ concerns than ever before. Listening is the first step to engagement on social media, but before you can listen, you need to identify what areas you want to focus your energy on.
This post will highlight two things; brainstorming keywords and applying those keywords to find new business using the Twitter Advanced Search. So here we go…
Before you go wandering off into the wild, it is best to lay out a solid foundation of keyword phrases that you think, and based on some data, people in your area would be looking for your help. Let’s take “photographers” as an example. If I was a photographer, specifically a wedding photographer, then my initial keyword list might looking something like this:
If you search any of these phrases on Twitter, you will find a wack load of results. So in order to filter this down and be more specific about what we want, we may look at creating a secondary list of keywords with some search intent behind it. I like to call these words “action words” because you are asking people to provide you with information, so that there is something I could take action on once I get an answer:
- Wedding photography
- Wedding photographer
- Wedding photographers
- Wedding photos
- Wedding portraits
- Ottawa Photographer
- Ottawa Wedding Photographer
Now you can see that those phrases above spell out the intent of the searcher. Now we know they are looking for suggestions from their friends/followers, and that they need help looking for someone to do their wedding photographs. Wow… so how might you apply these keywords to your listening on Twitter? Here’s how…
- photographer? (with a question mark)
Save Twitter Search:
I found a great example here where someone simply asked on Twitter…
Anyone knows or can suggest a great photographer in Ottawa? The hubby & I want to have our 1st photoshoot possibly late spring/early summer
— Clara? (@Mss_Clara) March 10, 2012
I’m not going after this business… but maybe you should 😉
How did I find this?
If you haven’t visited Twitter’s Advanced Search page, then I recommend you do so. Here is what your search query might look like:
photographer? near:”ottawa” within:25km
Where I’ve entered in “photographer?” in the keyword field and “ottawa” in the location field. This search will return only those tweets that happened around the Ottawa area where someone had a question about a photographer. You can adjust the radius of your location up to 1,000 km or miles… but I think that would be stretching it if you are covering that much space. Save and check out your saved search from time to time to see what shows up in your feed.
Are you using saved searches on Twitter? How are you doing so?
March 12, 2012 / Jackson Lo / 0