It has been quite some time that I had used FourSquare to check-in to some of the local businesses around town. Funny to say that when I checked in today to the Second Cup on Laurier, this is what I got:
If none of you know who Juan Valdez is, he's a famous nonfictional icon in the world of coffee, mmm! So my frist check-in through the FouqSquare app on my iPhone brought me a badge. For a while, I was using Gowalla, and syncing the check-in from there to FourSquare. I decided that after reading up a bit about some of the new features of FourSquare and how FourSquare can be applied to small businesses, that I'd pay them a visit and see what's new. One notable feature that I noticed is the message pertaining to how far you are away from becoming a mayor of a venue. I guess this is useful for some customers if they visit a business that run specials. I have yet to land a special for a being a mayor or for being a loyal customer and using FourSquare to check-in to their venue. Do you know of any local businesses (small businesses) that have used FourSquare effectively in their campaigns? If you do, I would like to hear your story on it 
Jackson Lo
Jackson is the Analytics / SEO Manger at adjump media and MENU.CA. His expertise spans from digital marketing (search engine optimization, local search marketing) to digital intelligence (digital analytics, data analysis). Very passionate about what he does, he also has big interests in photography and travelling.
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