Do you remember the address to that favourite Gelato shop in your city? Many of you who don’t know, you most likely will visit Google Maps to find it. Well, today Google launched a new search feature called Places Search. Place Search presents information in the search results in a new fashion. The best way for you to understand is to see a comparison of the old and the new.
You can see a few noticeable changes:
- The map is not shifted to the right side and is no longer in the center
- The map scrolls down with you
- Organic results (results under the map) are now clustered in with the map results, pushing it even further down the page
- Review stars and a blub about the business is shown
As Google begins unveiling this new search feature to different parts of the world, there will be major SEO implications that will affect your marketing strategy on the Internet. For example, information that used to be above the fold is no longer the case, you will need to do more work to get your business ranked higher.
How do you feel about Place Search? Do you think it will benefit local businesses? Or is Google moving in the wrong direction? Share your thoughts in the comment box below.