Local search is an important facet for any small to medium sized business. The online marketing industry is constantly evolving and it brings both opportunities and challenges for owners of all types.
I personally have never given a talk on search engine optimization (SEO) to an audience in Ottawa before, but I'm extremely excited to share the knowledge and experience that I've built up over the two years working in this industry with those who want know learn about it. The title of the event is "The State of Local Search". My goal is to put a story around the search engine marketing landscape on a local level, and to provide some input and maybe ideas on the table for those 'keeners' that may want to do something big in this space.
Web Marketing Wednesday (formally called Web Analytics Wednesday) is run by three Ottawa marketers; Ben Myers, Jackson Lo and Tyler Gibbs. Our group is called the Ottawa Web Marketing Group. The purpose of our group is to given you an opportunity to meet other Ottawaians who are passionate about Search Engine Marketing (SEM), Search Engine Optimization (SEO), Pay Per Click (PPC), Web Analytics, Social Media and other topics relating to Internet marketing. Web Marketing Wednesday is a free local event in Ottawa and we plan to keep our meetups a tradition, so one meetup every month, with the exception of December of course… because we know you'll be home with family and enjoying delicious meals with your close ones around the fireplace
I hope you can join us next week on November 23rd. If you cannot join us, you can follow the hashtag #wmwott where I'm sure some of our keen attendees will be tweeting away on their smartphones. Be sure the join our group to stay updated on upcoming events! If you have suggestions on topics, or if you wish to present something, please leave a comment below or contact me directly and we'll arrange some spotlight time for you in 2012!
Hope to meet you all soon!
Update: Here are the slides that were presented at Web Marketing Wednesday this week.