Last week, Kraft came out with a unique social media marketing approach to get a TV commercial together for their famous Mac & Cheese product. What was it? Tweet "Mac & Cheese" or "Mac n Cheese" and win a spot for your tweet on national television. Woohoo!
I came across this contest while waiting at a bus stop on my way to work. I quickly sent my tweet out: "Mac & Cheese, you just made my day!" and a minute later, @kraftmacncheese replied with a question asking for my permission to turn it into a National TV ad, of course I said yes! But unlike most tales that end in a happy ending, I later found out that my tweet didn't not make it onto National television. Oh well, it was fun while it lasted.
Later, I got interested in finding out what the noise actually was in the Twitterverse. Here are some interesting numbers I'd like to share (my first attempt to an infographic):
- There were over 70,000 conversations on Twitter for "Mac & Cheese" and "Mac n Cheese".
- The peak was at 5:00PM on March 28th when conversations reached as high as 780 tweets.
- @kraftmacncheese account was mentioned over 450 times between March 27-29.
- "cheese" was mentioned 10,512 times.
Here is what the trended looked like:
Here is the trend for the month of March:
The highest peak was on March 8th, when the number of tweets reached 16,900. That is equivalent to 704 tweets per hour or 12 tweets per minute! Woozers!
Here's one of these TV ads, enjoy!
Ready for some Mac & Cheese?