Recently I came across a discussion on LinkedIn on 'why people blog'. Before you click through to the link, think about (if you blog), why do you blog? I thought I a fairly simple answer to the question, but after reading through the comments, I soon realize that I blog for more than one reason.
According to Wikipedia, a Blog can be a type of website, or part of a website that is usually maintained by an individual. Blogs are meant to be interactive, allowing visitors to leave comments and even message each other via widgets on the blogs and it is this interactivity that distinguishes them from other static websites.
So you might wonder… Why do I blog?
My answer to that question would be: to share my knowledge and research about my niche. What we talk about is usually what we tell others, 'this is what interests me'. Then you create a conversation around it. I also use my blog to answer questions that my clients ask me, or I would write a post on something that I think my readers would find interesting. I think in most cases people will arrive at your blog because they were referred somehow by someone or a search engine, telling them that this is where they will find the answers to their questions.
What does Seth Godin and Tom Peters say?
For those who don't know who Seth Godin and Tom Peters are,
Seth Godin is an American entrepreneur, author and public speaker. He is known for his topic on permission marketing. I highly suggest taking a look at Seth's blog, with much authority – PR 7. Tom Peter's blog has a PR of 6. Tom Peters is an American writer on business management practices, best known for In Search of Excellence.
Both are active bloggers, updating content on their site. One must wonder, how do such busy guys like Seth and Tom find time to blog? If you are passionate about it, you can probably find time for anything 
Here is a video of Seth Godin and Tom Peters speaking on the power of blogs:
After that powerful message by Seth and Tom, do you see the value of blogging?
If you blog already, why do you blog?
If you do not blog, are you going to start?
Give your opinion – Why do people blog?
Jackson Lo
Jackson is the Analytics / SEO Manger at adjump media and MENU.CA. His expertise spans from digital marketing (search engine optimization, local search marketing) to digital intelligence (digital analytics, data analysis). Very passionate about what he does, he also has big interests in photography and travelling.
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